The actors themselves were also listed as “ missing, presumed dead” on IMDb. SyFy even released its own short mockumentary about the legend, further engrossing audiences in the “ true story” plot before the film was even released. Instead of the usual movie posters, they distributed missing person leaflets and encouraged viewers to research the fictitious legend and the supposedly missing college students. Daniel Myrick and Eduardo Sánchez wrote, directed, and edited the low-budget film which hugely influenced viral movie marketing.

Though the company behind 'Blair Witch,' Lionsgate, likely expected more from the release - especially hiring on Barrett and Wingard, who together have become a super duo when it comes to horror movies having made hits ' You're Next' and ' The Guest' - they can't be too mad at them as the $5 million-budgeted sequel pretty much made back its production budget in its first weekend.The marketing for the film is so well-known that many audiences incorrectly label it as the first-ever found footage film. On Sunday, after the weekend box office numbers went out, Barrett tweeted this: Things didn't look good for the movie going into the weekend as it only had a 37% rating on Rotten Tomatoes.īut the creative team behind the movie, screenwriter Simon Barrett and director Adam Wingard, were good sports about the whole thing. 'Blair Witch,' the first true sequel to the legendary found-footage horror film released in 1999, underperformed at its opening at the box office over the weekend, taking in an estimated $9.7 million. Account icon An icon in the shape of a person's head and shoulders.

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